A good thing becomes even better

Already recognized as one of Poland’s foremost centres for both fashion and interior design, Bielany will unveil a new 33,000 m² extension in 2011 and an additional 60,000 m² in 2013. Eventually, 350 lifestyle-oriented shops and a cinema will occupy 150,000 m² of prime retail space, giving Bielany by far the widest selection of goods and services in the entire Lower Silesia region.

  

 

Our unique selling points

  • IKEA as an anchor 
  • Super regional shopping centre with widest selection of goods, services and entertainment
  • Biggest shopping destination in South-Eastern Poland
  • Family Friendly Concept
  • Sustainable investment (designed and planned to be maintained with high respect to environment, mainly incl. energy and water conservation plans) 

 

Location:

  •  Close to both the Czech and German boarders,
  • Wrocław boasts an international airport, railway station, A4 motorway, and an impressive network of express
    roads, making it easy for visitors to access this remarkable city.
  • New residential areas are under construction on the southern edge of Wrocław, further
    enhancing the catchment area.

 

 

Wrocław Facts

  • 680 000 inhabitants, half of population is 20-49 years old
  • Magnet for foreign investments
  • Purchasing power above national average
  • Unemployment rate below national average (6,1%)

  

 

 

 

 

Consumer Profile

 

  • Women 46%, Men 54% 
  • Age 18-29 (32%), 30-39 (23%), 40+ (45%) 
  • Having education: high 45%, secondary 38%
  • People with children: 40% yes, 60% no
  • Monthly net income: + 3051 PLN (25%)
  • Visiting: heavy users 49%